Images
The discussion about images on Wednesday was really interesting. I liked the discussion about the different advertisements like with the Panzani add and the Michael Jordan ad. I think it is weird how you see the Michael Jordan advertisement and automatically jump to saying that Michael Jordan has a long wingspan, when he in fact does not have wings at all, but just long arms. Someone in class made the comment that this advertisement makes sense because Jordan is seemingly flying when he jumps really high to make a slam dunk. A point was made against this though saying that Jordan cannot actually fly and Banash said that he felt Jordan's jumping ability is not all that great anyways. It's weird how an image like the Jordan ad can have so many different meanings and interpretations to different people.
posted by Bonnie @ 8:02 AM
3 Comments:
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That jump, association, is metonym, which is the main way advertising works: Nike sneakers don't REALLY make you fast or as talented as MJ. But the comparison stands as if it were so.
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